How to Open a Nail Stylist Salon?

 

You are a nail technician, and you dream of becoming independent by starting your nail salon business plan. So you are certainly asking yourself the question: how to open a salon? In this file, we will detail all the steps to follow for a successful opening. Whether it is the market study or the financing of the project, or the equipment to be acquired, nothing is left to chance.

1. Training Needed to Open a Nail Salon

Opening a nail prosthetist salon, also called a nail salon, or even a nail bar, requires a degree in beauty and body care or an equivalent diploma.

The Aesthetics-Cosmetics

The training lasts two years and is crowned by a state diploma. The holder masters the techniques of aesthetic care of the face, hands, and feet. Such as the manicure. He also knows how to manage stocks, appointments and take care of the collection.

In addition to the basic training, it is recommended that you do internships to see how a nail salon works. You will be able to improve your practice, but also you will learn to master the management aspect of your business, such as accounting, personnel management, customer marketing, ...

2. Market Research

It is an analysis of the supply and demand of your market. This will consist of analyzing if the area you want to install your nail stylist institute is suitable and if the competition is not too intense.

To do this, you will have to conduct qualitative and quantitative studies in the field to accurately estimate your market.

You will have to  answer the following questions  :

·         Who is the typical customer?

·         What is the average basket per service?

·         What is the average purchasing power of my customers?

·         How are many nail prosthetist salons present?

·         How many independent nail technicians work in the sector?

·         How many institutes or salons also offer this type of service (hairdresser, spas, etc.)?

·         What are the prices?

Be careful; do not rely solely on the Internet for market research. The ground is essential. You will have to do both quantitative and qualitative studies.

Concretely, it will be necessary to go on the ground to question women on their habits. These questionnaires need to be quick and to the point.

Example question  for your qualitative study:

·         Do you go to a nail technician salon? Yes or no

·         If yes, how many times per month / per year?

·         If No, why don't you go to these institutes?

·         What is your budget?

·         What type of service do you use?

·         What do you like about your living room?

·         What do you think could be improved?

·         What will make you change your salon?

These are typical questions. We must, of course, fine-tune that. For this to be representative, between 100 and 200 women must be interviewed. Underneath, you risk not having enough data and leaving on truncated analyzes.

Following your quantitative study, you will already have a more precise idea of ​​the demand, if it is real and solvent.

You will then have to analyze the economic factors of your catchment area. Are you in an area with high purchasing power? Or, on the contrary, at low power? Is the population active? Young? Or of working age?

Another point: do not be stopped at the location. If you realize that the market is not buoyant, go and look in the neighboring town after your study, the market may be more dynamic.

A typical case of a market study:  no competitor in your catchment area

You tell yourself that it's won that the whole market will be for you. But in most cases,  if there are no other shows, there is no market. So that should alert you and make you even more vigilant.

Regarding the choice of location, it is decisive. It must meet a series of criteria. Do not hesitate to visit several and play the competition. In this period, supply often exceeds demand. Ask yourself the right questions if you see several closed windows in the same street (this is often the sign of a dying area). Could you not go for it with your head down?

For qualitative studies, questioning people at greater length is a question face-to-face, going into much more detail. This may concern the services and tastes of each.

Plan A Plan B

When you start a business, you often think it's going to work very quickly. Often there is a  gap between the dream and reality. This is why we must anticipate and plan for complementary businesses.

For example, if you have a salon, you can consider selling products or even home interventions during off-peak hours. In short, do not be braced on your initial plan. Do not hesitate to canvass establishments such as retirement homes; this can be an outlet.

Overview of The Nail Industry

Imported from the United States in the 1970s, the nail salon is an activity that is experiencing real growth around the world. It allows the beauty of the hands with a classic manicure or more sophisticated manicures called nail art. The costs are generally low, and the application time fast. Nail bars have multiplied since the 2000s and are very successful.

3. What Legal Status For My Salon?

Choosing your legal status depends on answers to the following questions:

·         Do I want to partner up or work alone?

·         What kind of contribution do I want to make?

·         Is this contribution small or important?

·         Do I want to unite or separate my assets from the assets of the company?

·         Which social scheme would I like to be affiliated with: general social security scheme or social scheme for the self-employed (RSI)?