Today, packaging has a wide range of tasks. It should help to ensure the safety of the product, should be (become) environmentally friendly, and at the same time should build and maintain the image. Packaging has become an important marketing tool, where beauty counts and environmentally friendly disposal. Holistic packaging marketing between the first impression and environmental awareness. That's why the topic also belongs in this marketing blog!
The packaging is often
decisive for the first impression of a product on the customer.
Why packaging material also shapes the image of a company
Every company that
produces and ships goods must also consider the question of packaging. This is
by no means as trivial as it might appear at first glance. On the one hand, it
is important that the transport packaging is functional and protects the goods.
On the other hand, the packaging also contributes to indirectly shaping the
image of a company. This article explains why this is the case and how the
packaging material can be used specifically for image building.
Cardboard packaging requirements
Experienced mail order
companies know: Choosing the right packaging significantly impacts customer
satisfaction. A cardboard box should protect the goods from damage and be as
light as possible to keep the shipping costs in the green. In addition, the
visual impression must be right, and environmentally friendly disposal must be
ensured.
The packaging influences the purchase decision
The major effect of
outer packaging on the sale of the content is often underestimated. However,
the conclusion from a consumer survey by K&A Brand Research on behalf of
the FFI is clear: "The protective packaging increases the product's attractiveness, provides orientation in
the range of goods, and influences the purchase decision at the point of sale
(POS)."
The study results show
that sales can be increased with the right packaging. It also becomes clear
that the packaging helps identify the product and is, therefore, an essential
part of a brand because the product and packaging are usually perceived as a
unit.
Packaging can be awesome!
A small shop, recently
showed me that packaging could have many faces and functions. My wife ordered a
coffee at a small vegetarian cafe with an art display. After which, she was
served a small multifunctional bag. Open the bag's top and pour hot water
inside. An already filled filter is installed directly in the bag. From there,
the aromatic coffee flows into a separate chamber. 300 ml World's finest
coffees, as can be read on the packaging.
Special kind of
packaging
Product packaging is constantly evolving
They are so
self-evident, sometimes a bit annoying, and rarely used for a long time. We're
talking about product packaging. Buyers usually find out about the application,
sale and use-by date, place of manufacture, the material used, and much more on
the packaging. In addition to the variety of information, product packaging
should also represent a certain image because the more demanding the target
group, the more demanding the design and the expectations of the entire
packaging and sales concept.
The value of good packaging
Online shops are
booming. The purchasing behavior of Swiss people has changed fundamentally; all
the statistics on the subject bear this out. If you don't sell online today,
massive losses are predicted. For example, in the wine trade: although per
capita wine consumption in Switzerland has fallen from around 40 to 36 liters
per year, new players are constantly pushing their way into the wine trade - as
if there was a gold rush atmosphere here. Why is that? What advantages and
opportunities does online trading offer that were not available in conventional
retail? And what do you have to consider?
Packaging and marketing - protection is the top priority
Packaging is an
important marketing tool. It is important to balance message, protection,
environment, and practical application. I have already taken up the topic of
packaging in various blogs. They have become a not insignificant part of
dealing with the environment. Since I often change the rubbish bag in my
household of five, I am repeatedly confronted with various packaging. Packaging
that raises questions for me.
What messages (does chocolates) packaging can convey
The Christmas season
is over. The new year has begun. I admit it, during the Christmas holidays, I'm
in front of the TV more than usual, and of course, I'm confronted with more advertising.
Products such as pralines, which are suitable as gifts or souvenirs for the
numerous festivals, are increasingly being advertised. Gifts and souvenirs
convey messages. It is important to pay attention to this.
What do I expect from an online shop for packaging?
I recently compared
various online shops for packaging on the Internet. A few thoughts went through
my head.
Packaging is often the
key to costly returns.
Packaging: Sustainability also in the product packaging
I recently bought a
Logitech solar wireless keyboard. That surprised me at first. Then, I found a
quick guide on installing the keyboard inside the box. I installed this
ingenious part easily, conveniently, and quickly.
Packaging - Promotion of the content
I have written about packaging
in various blogs and on various platforms—basic statement: The packaging
advertises the content and has a major impact on the image. Therefore, luxury
items should be packed more elaborately than cheap products. The product, its
image, and its target group determine how the packaging is structured and what
design it will have.
TIP: We recommend you to get in touch with protective
packaging company like Britwrap, as it
is the best company that provides all the protective packaging stuff all over
the UK.
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